In Focus: Preparing For The Changing Seasons

Lead Generation Tactics

PPC - The quickest way to generate leads is to market yourself to people searching for your services through a Pay-Per-Click campaign (PPC). Success in PPC requires more than handing over money to Google and Meta to place your ads; you need a good strategy, good creative, and the ability to adapt. Our team can support you with your strategy and creative, however, placement and tracking is often best left to specialists, although Google will also provide you with free assistance in setting up your campaign.

Influencer Marketing - Collaborating with an influencer can be a great lead generation tool, but it's important to find the right fit.

OTT - Over-The-Top, or streaming ads, offer an opportunity for lead generation as well as branding.

Tradeshows - Industry trade shows offer an outstanding way to generate new leads, but it's critical that you stand out from the literal crowd of competition. Booths with video content have the ability to grab attention and reach more people with your message.

SEO - One of the best ways to organically increase your leads is with a website that is fully Search Engine Optimized. There are many aspects that go into SEO, but video can make a big difference in your performance. That's because it increases key metrics such as your engagement scores and bounce rate. Search engines are also now analyzing video content to determine relevance.

Conversion

Brand Videos:
A strong brand video doesn’t just introduce your company—it builds immediate trust by showing your brand’s personality, values, and expertise. Placing a brand video prominently on your homepage or landing page can increase engagement and quickly turn casual visitors into loyal customers. Additionally, brand videos are highly shareable across social media, allowing your customers to advocate for your organization organically within their networks. When paired with a clear call to action, a brand video can be a powerful tool in driving conversions.

Testimonials:
Testimonial videos offer one of the most effective forms of social proof. Seeing and hearing firsthand from satisfied customers provides potential leads with a more authentic and persuasive reason to trust your brand. By capturing these testimonials in video format, you're giving prospects a more emotional and personal connection to your success stories. Featuring testimonial videos prominently on your sales pages, email campaigns, and social media can reinforce your brand’s credibility and shorten the decision-making process for leads. These videos act like “5-star reviews in motion,” creating a lasting impact that can drive conversions more effectively than text-based testimonials.

Product & Service Promos:
Video is an excellent medium for showcasing the full range of your products or services, giving leads a more detailed and immersive experience than images or text alone. Through well-crafted product or service promo videos, you can highlight key features, benefits, and use cases while addressing common questions or concerns. These videos not only help convert leads into customers but also set realistic expectations, leading to higher satisfaction, fewer returns, and improved customer retention. Embedding product demos or service explainer videos on product pages, email campaigns, and targeted ads can significantly enhance conversion rates by allowing potential customers to make informed purchasing decisions.

Branding

When organizations think about branding in the context of marketing and communications, they should view it as the foundation of all their efforts. Branding goes beyond a logo or tagline—it’s the cohesive identity that communicates who you are, what you stand for, and why people should care about your organization. It’s about creating a strong, memorable impression that builds trust and fosters long-term relationships with customers, stakeholders, and the public.

Ultimately, video is a critical branding tool because it brings the essence of your brand to life in a way that no other medium can. By integrating video into your marketing and communications strategy, you create deeper engagement, emotional resonance, and stronger brand recognition—all of which are key to building a lasting brand. The best way to incorporate video into your marketing and communications strategy is with our Creative Content Plan. Let's connect to discuss how we can help you!