Top 5 Ways to Leverage AI in Marketing and Communication

Language Learning Models, otherwise known as "AI," are taking the world by storm, and if you feel like it's moving to fast to keep up—you’re not alone! That's why today I'm helping you to tap into this game-changing tool, so that you don't fall behind. In this week’s newsletter, I’m breaking down the Top 5 Ways You Should Be Using AI Today to elevate your marketing and communication efforts. Each example showcases real projects where we’ve leveraged AI to cut costs and deliver impactful assets for our clients.

While AI won’t replace our expertise, it’s proving invaluable in boosting productivity and freeing us to focus on what we do best. Dive in to discover how you can benefit from the AI boom, too.

This Week's Focus:
Using AI for Content Creation

We used AI generated voiceover through our Artlist.io subscription to finish off this product video for the Travel Park Elite. While it's not always a good fit, the AI "talent" did a great job on this one!

We conducted these interviews in our studio, then utilized Leonardo.ai to auto-generate custom backgrounds. This setup offered ideal lighting and audio conditions, ensuring a comfortable environment for the interviews. At the same time, it allowed us to create striking, brand-aligned backgrounds that perfectly matched the video’s tone.

5 Ways You Should Be Using AI Today!

Content Quality Enhancement and Consistency

AI-driven writing tools can help marketers produce clear, consistent, and engaging copy that resonates with their target audience. These tools provide suggestions for tone, grammar, readability, and even alignment with brand voice.

Grammarly and ProWritingAid offer real-time feedback on clarity, tone, and engagement, helping ensure all written communication is polished and on-brand. For instance, Grammarly’s tone detector can adjust copy to sound more friendly or professional based on the intended audience. Of course, Chat-GPT is also a great option!

Automating Customer Interactions

Chatbots and AI-powered virtual assistants handle customer inquiries in real time, enhancing user experience and freeing up human resources to focus on complex tasks.

Shopify has a basic built in chat option, along with other AI features, so that you can automate responses to common questions. There are more advance chat bots like Tidio, Botsonic, and Chatbase that can help automate customer interactions, provide instant support, and enhance user engagement on your website.

Content Generation & Enhancement

AI writing assistants like Jasper and ChatGPT can generate content based on brief inputs, helping to draft blog posts, social media captions, and even entire email sequences. This approach saves time on initial drafts and provides a starting point that can be refined.

Example: A marketer could use ChatGPT to generate multiple versions of a social media post for A/B testing, adjusting language to see what best engages a specific audience segment.

The other ways we are using AI for Content Generation and Enhancement is like in the examples above where we generated voieovers and backdrops for interviews. Another example is using "Generative Filled" to replace part of an image as a quick fix in Photoshop.

Improving Analytics and Insights

This space is where you reel in your amazing description, remember to be expressive about the title.

Improving Ad Delivery & Results

AI can analyze large amounts of user data to create detailed customer profiles and segment audiences based on interests, behaviors, and demographics. This helps marketers reach the most relevant users, increasing the likelihood of engagement.

Example: Meta (Facebook) and Google Ads use AI to build lookalike audiences based on existing customer data, enabling businesses to target similar potential customers more effectively.

AI algorithms automatically adjust bids based on factors like time of day, user device, and past engagement, ensuring the ad spend goes to where it’s likely to generate the best results.

Example: Google Ads’ Smart Bidding uses machine learning to predict which bids will lead to conversions, helping advertisers achieve goals like maximizing clicks, conversions, or return on ad spend (ROAS) without manual adjustments.

AI maps out and anticipates different touchpoints in the customer journey, ensuring ads are delivered at the right time and in the most effective sequence.

Example: Amazon DSP uses AI to determine where a user is in the buying journey—whether they’re researching, comparing, or ready to purchase—and delivers tailored ads accordingly.

By streamlining targeting, optimizing budgets, personalizing creatives, and automating testing, AI makes ad delivery more efficient and results-focused, ultimately maximizing return on investment.

In Focus: Using AI to Empower Your Marketing and Communication

This Week's Focus: Using AI for Content Creation