In today's digital landscape, video content has become a cornerstone of effective multi-channel marketing strategies, especially for businesses aiming to enhance engagement and visibility. This blog post explores how incorporating video can significantly boost your campaign's reach and impact across various platforms, from social media to email marketing. We'll discuss practical tips for seamlessly integrating video into your existing marketing efforts and highlight success stories from businesses that have excelled by adopting this approach. Whether you're a small local business or a growing enterprise, understanding the role of video will be key to crafting compelling narratives that resonate with your audience.

Did you know that organizations with a strong brand strategy can outperform competitors by up to 20% in sales and enjoy 50% more ROI on marketing efforts? In this newsletter, we explore how much businesses should invest in branding to achieve long-term success, with a recommended range of 5-10% of annual revenue. We share real-life examples, including our journey with Hang Time Board Shop and insights from last week’s MCN/MCF conference, showing how branding can lead to improved customer loyalty, higher pricing power, and business growth.

In the spirit of Halloween, let's talk about something truly powerful (and not so spooky) for your organization—testimonial videos. It might surprise you, but many organizations aren’t tapping into this key content tool. A well-crafted testimonial video can build trust, boost conversions, and enhance SEO, all while offering an authentic, engaging way to connect with potential clients.

In this edition of In Focus, we dive into the world of video ads—exploring types like in-stream, out-stream, and influencer ads. Discover how Open Window Productions created standout campaigns for Goodwill and Hang Time Board Shop, plus tips to make your video ads truly shine!