Did you know that organizations with a strong brand strategy can outperform competitors by up to 20% in sales and enjoy 50% more ROI on marketing efforts? In this newsletter, we explore how much businesses should invest in branding to achieve long-term success, with a recommended range of 5-10% of annual revenue. We share real-life examples, including our journey with Hang Time Board Shop and insights from last week’s MCN/MCF conference, showing how branding can lead to improved customer loyalty, higher pricing power, and business growth.