A brand video's primary focus is on communicating the values, mission, and personality of a business rather than detailing specific offerings. This type of video aims to build an emotional connection with the audience, sharing the "why" behind a brand and what makes it unique. Businesses and organizations can use brand videos on their websites' homepage, social media channels, or as part of email marketing to strengthen brand identity and create loyalty. Brand videos are essential because they foster trust and differentiate a business by showcasing its story, culture, and vision, helping audiences see beyond the product to the people and purpose behind it—making it especially effective for long-term brand building and loyalty.