Step One Foods

Step One Foods is a food company based in Minnesota with the only clinically tested food product that has medication level effects on lowering cholesterol. In 2019 they began using digital advertising more aggressively to grow their e-commerce business and they brought Open Window Productions on as their video partner.

By 2022 they had grown revenue by more than 300%. Our video content was used as a conversion and retention tool, and continues to live on and perform organically now and into the future. In addition to building out their YouTube channel, we have provided them with high value media for press kits, and the ability to respond quickly to opportunities; such as when their study was published in a peer reviewed. We were, and continue to be, the video marketing department for Step One Foods, and we can provide this service for less than the cost of one full-time employee.

The Results

- More then 200 videos created

- 65% of views came from the target audience (55+)

- 3000 unique viewers every month

- Those viewers are spending on average, 1:49 min engaged in our videos (55% avg viewer duration)

- 37k unique impressions every month (8% CTR)

- 98 hours average watch time

- 30 new subscribes added monthly


  • Services: Script Writing, Production and Post-Production

  • Services: Post-Production

  • Services: Script Writing and Motion Graphics

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