In the dynamic landscape of digital marketing, staying ahead of the curve is not just an advantage – it's a necessity. As we step into 2024, the realm of marketing is witnessing a profound shift toward visual content, and at the forefront of this transformation is video marketing. If you're not already integrating video into your marketing strategy, you're missing out on a potent tool that has the potential to revolutionize your brand's visibility and engagement.

Motion graphics have become an integral part of visual storytelling in today's digital age. As a Full-Service Video Production Studio, Open Window Productions recognizes the power and versatility of motion graphics in conveying messages effectively. In this blog post, we delve into the diverse types of motion graphics that play a pivotal role in enhancing visual communication.
 

In the fast-paced digital landscape, video marketing has emerged as a powerful tool to captivate audiences and convey messages effectively. As a business considering venturing into the world of video projects, it's crucial to navigate this landscape strategically. To ensure a successful venture, Open Window Productions recommends pondering over these five essential questions before diving headfirst into your video project.

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount to business success. As we step into 2024, leveraging the power of YouTube for business growth is no longer an option but a necessity. With the ever-increasing demand for engaging content, video marketing has emerged as a game-changer. In this comprehensive guide, we will delve into the strategies and insights that will help your business thrive on YouTube in the coming year.
 

In the ever-evolving landscape of digital marketing, one tool has emerged as a game-changer: digital video editing. As businesses strive to engage their audiences in more meaningful ways, the role of video editing becomes increasingly crucial. In this blog, we will delve into the five undeniable benefits of good digital video editing and how it can revolutionize your marketing strategies.
 

Video production has become an integral aspect of modern marketing strategies, wielding the power to captivate audiences and convey messages in ways that text alone cannot. As marketers, understanding and harnessing essential video production techniques can elevate your content and significantly impact your brand's visibility. In this comprehensive guide, we will delve into nine crucial video production techniques that every marketer should be well-versed in.
 

Short videos wield incredible power in Minneapolis's digital landscape. With limited time to capture attention, short videos must be crafted meticulously to captivate and communicate effectively. These bite-sized moments allow you to engage your audience, tell your story, and leave a lasting impression.

"Lights, camera, action!" - These three words can bring your brand's story to life in commercial video production. In today's fast-paced digital landscape, where attention spans are shorter than ever, crafting compelling commercial videos has become a cornerstone of successful marketing strategies. Whether you're a seasoned marketer or just new to the world of video content, understanding the dos and don'ts of commercial video production can mean the difference between a captivating masterpiece and a forgettable flop.

In this blog, we'll break down the essential guidelines that can elevate your videos from mere content to engaging narratives. From scripting and shooting to the intricacies of post-production, we'll delve into the dos that can transform your videos into impactful marketing tools. Equally, we'll steer you away from the pitfalls of the don'ts, ensuring your efforts yield the desired results.

In the vast realm of digital media, videos have become the go-to medium for communication, education, marketing, and entertainment. From eye-catching advertisements to informative tutorials, videos have an unparalleled ability to captivate audiences and effectively convey messages. However, behind every successful video is a complex process involving various video production services.

This blog is your gateway to understanding the diverse world of video production services. We'll delve into the distinct categories that shape the creation of videos, ranging from corporate videos that enhance brand identity to documentary-style storytelling that informs and inspires. By exploring these various avenues, you'll gain a comprehensive understanding of the options available and how each type of video production service plays a unique role in achieving different objectives.

Behind every visually stunning and engaging video lies a meticulous pre-production phase. This guide uncovers vital steps - from idea development and scripting to storyboarding and logistical planning. These elements are invaluable for filmmakers, businesses, and educators as they establish the groundwork for a smooth and effective video production journey. Prepare to explore the depths of video pre-production and enhance your content creation pursuits.

Drone photography has revolutionized the world of visual storytelling, offering a fresh perspective that was once reserved for the skies. If you're fascinated by the allure of aerial imagery and keen to explore the world of drone photography, this comprehensive guide will serve as your compass on this captivating journey.

In the dynamic realm of modern business, corporate video production has taken center stage, revolutionizing how companies communicate, engage, and thrive. The convergence of digital media and marketing strategies has propelled videos beyond mere entertainment, transforming them into essential tools for conveying information, shaping brand narratives, and fostering meaningful connections with diverse audiences. 

This exploration delves into the compelling reasons behind the growing importance of corporate video production for businesses, revealing its pivotal role in shaping brand identities, expanding market reach, and driving sustainable success. As we navigate the dimensions of this discourse, it becomes clear that the art of corporate video production is no longer an auxiliary venture but a strategic necessity in the contemporary corporate landscape.

Open Window Productions LLC is proud to announce that we’ve recently been hailed as a Clutch 2022 Leader! During their annual awards cycle, our team was spotlighted as one of the highest-ranking video production companies from Minnesota this 2022!

In today’s technology-rich world, anyone with a smartphone or camera can make videos. However, if you want your brand to stand out among your potential clients, you have to use the best video content. Fortunately, you can achieve that by hiring the right professionals.

When it comes to marketing content, video always sells! However, oftentimes potential clients have no clue where to start. Smartphone cameras, relatives with DSLRs, or college kids looking for experience cloud the market with subpar content and shady client experiences. While professional video production can seem like a hefty expense for your business, the return is often greater than the investment.

In the wake of COVID-19, large gatherings became prohibited due to social distancing rules. Consequently, in the video production industry we witnessed a considerable reduction in inquiries for in-person event videos as organizations shifted to scaled-down virtual ones. 

Today is the last day of my internship at Open Window Production! Summer flew by, and now I have to go back to school and finish up my final year at Loyola Chicago. I’ve learned so much during my time here and am so grateful for the valuable experience I will continue to use in my career journey. Just being around people who are passionate about video production and love what they do has been really motivating to continue on this career path. I’m excited to take the skills I’ve learned here, such as editing in Adobe Premiere Pro, Audio…

I spent all of this week in the office working on edits for various clients, but last week I helped film a camera training session with the FS Foundation. Open Window is currently helping the FS Foundation get interview coverage of Classical Tahoe, a concert series, in Lake Tahoe. So, last Friday, we scheduled a training session to show their team how to operate the camera as well as some interviewing tips for when they’re getting their own footage in Nevada. I was in charge of filming the tutorial and helping the team get comfortable with the camera. It felt…

At Open Window Productions, we are a full-service video production company in Minneapolis (MN), specializing in creating high-quality content for small businesses and nonprofits.

I realized that I’m halfway through my time as an intern at Open Window Productions. It’s really gone by so fast! I feel that I’m fully integrated into the team and that I’ve learned so much just by using Premiere Pro every day. This week I did a lot of editing, specifically with our relatively new client, Conscious Living. We had a half day shoot at the end of last week where we were able to capture the footage and audio for their YouTube channel that I’m currently editing into a channel teaser.  On set, I really enjoyed getting the equipment…