Discover the power of seasonal marketing with our latest guide on creating timely video content for holiday campaigns. In this post, we delve into the strategies that can help your business stand out during the festive season. Learn how to craft compelling video narratives that resonate with your audience and drive engagement. Whether you're preparing for Christmas, New Year's, or any seasonal event, our insights will ensure your brand shines brightly in a crowded market.

Are you as excited about 2025 as I am?! Our team put together an awesome recap of our work from last year and I've filled this email with inspiring content that could spark your next big idea!

Also, I'd love to hear from you! Let me know if you were inspired by something in this newsletter, or perhaps something else you've seen work that I should know about. What did you learn in 2024 and what will you be doing in 2025? I want us to succeed together, so let me know how we can help each other.

In today's digital landscape, video content has become a cornerstone of effective multi-channel marketing strategies, especially for businesses aiming to enhance engagement and visibility. This blog post explores how incorporating video can significantly boost your campaign's reach and impact across various platforms, from social media to email marketing. We'll discuss practical tips for seamlessly integrating video into your existing marketing efforts and highlight success stories from businesses that have excelled by adopting this approach. Whether you're a small local business or a growing enterprise, understanding the role of video will be key to crafting compelling narratives that resonate with your audience.

In today's digital landscape, engaging your audience with high-quality video content is more crucial than ever. This blog post explores why top-notch video production significantly impacts audience engagement and brand visibility. We'll discuss how Open Window Productions, leveraging its expertise in video storytelling and production, helps local businesses in Minnesota and beyond capture and retain their target audience. Discover the benefits of integrating professional video content into your marketing strategy to enhance your digital presence and drive meaningful interactions.

Language Learning Models, or “AI,” are reshaping marketing and communication. This week, we’re sharing the Top 5 Ways to Use AI in your workflow to drive efficiency and impact. From automating content creation to optimizing ad delivery, these examples showcase real ways we’ve integrated AI into our projects to cut costs and elevate results. Dive in to see how you can leverage this game-changing tool.

As the weather shifts, so too do the strategies of many organizations. With 2025 on the horizon, businesses are reflecting on what worked well in 2024 and where there’s room for improvement. If you're still reacting to change, it’s time to start planning. For those already ahead, what can you do to enhance your results?

This week, I’ll show you strategic ways to elevate your marketing and communication initiatives for 2025, no matter your organization’s size. From lead generation to brand-building, we’re here to help you push forward with creativity and clarity.

Did you know that organizations with a strong brand strategy can outperform competitors by up to 20% in sales and enjoy 50% more ROI on marketing efforts? In this newsletter, we explore how much businesses should invest in branding to achieve long-term success, with a recommended range of 5-10% of annual revenue. We share real-life examples, including our journey with Hang Time Board Shop and insights from last week’s MCN/MCF conference, showing how branding can lead to improved customer loyalty, higher pricing power, and business growth.

This week, we're excited to be at the Minnesota Council of Nonprofits and Minnesota Council on Foundations’ annual conference, where we’ve had the honor of producing videos for over a decade. In this newsletter, we’re highlighting our expertise in fundraising and event videos, showcasing recent projects like Big Brothers Big Sisters Twin Cities' Big Night gala and our impactful work with St. David’s Center. From heartwarming stories to powerful visuals, we help nonprofits tug at heartstrings and inspire donations to support their missions.

In the spirit of Halloween, let's talk about something truly powerful (and not so spooky) for your organization—testimonial videos. It might surprise you, but many organizations aren’t tapping into this key content tool. A well-crafted testimonial video can build trust, boost conversions, and enhance SEO, all while offering an authentic, engaging way to connect with potential clients.

In this edition of In Focus, we dive into the world of video ads—exploring types like in-stream, out-stream, and influencer ads. Discover how Open Window Productions created standout campaigns for Goodwill and Hang Time Board Shop, plus tips to make your video ads truly shine!

In the dynamic landscape of digital marketing, staying ahead of the curve is not just an advantage – it's a necessity. As we step into 2024, the realm of marketing is witnessing a profound shift toward visual content, and at the forefront of this transformation is video marketing. If you're not already integrating video into your marketing strategy, you're missing out on a potent tool that has the potential to revolutionize your brand's visibility and engagement.

Motion graphics have become an integral part of visual storytelling in today's digital age. As a Full-Service Video Production Studio, Open Window Productions recognizes the power and versatility of motion graphics in conveying messages effectively. In this blog post, we delve into the diverse types of motion graphics that play a pivotal role in enhancing visual communication.
 

In the fast-paced digital landscape, video marketing has emerged as a powerful tool to captivate audiences and convey messages effectively. As a business considering venturing into the world of video projects, it's crucial to navigate this landscape strategically. To ensure a successful venture, Open Window Productions recommends pondering over these five essential questions before diving headfirst into your video project.

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount to business success. As we step into 2024, leveraging the power of YouTube for business growth is no longer an option but a necessity. With the ever-increasing demand for engaging content, video marketing has emerged as a game-changer. In this comprehensive guide, we will delve into the strategies and insights that will help your business thrive on YouTube in the coming year.
 

In the ever-evolving landscape of digital marketing, one tool has emerged as a game-changer: digital video editing. As businesses strive to engage their audiences in more meaningful ways, the role of video editing becomes increasingly crucial. In this blog, we will delve into the five undeniable benefits of good digital video editing and how it can revolutionize your marketing strategies.
 

Video production has become an integral aspect of modern marketing strategies, wielding the power to captivate audiences and convey messages in ways that text alone cannot. As marketers, understanding and harnessing essential video production techniques can elevate your content and significantly impact your brand's visibility. In this comprehensive guide, we will delve into nine crucial video production techniques that every marketer should be well-versed in.
 

Short videos wield incredible power in Minneapolis's digital landscape. With limited time to capture attention, short videos must be crafted meticulously to captivate and communicate effectively. These bite-sized moments allow you to engage your audience, tell your story, and leave a lasting impression.

"Lights, camera, action!" - These three words can bring your brand's story to life in commercial video production. In today's fast-paced digital landscape, where attention spans are shorter than ever, crafting compelling commercial videos has become a cornerstone of successful marketing strategies. Whether you're a seasoned marketer or just new to the world of video content, understanding the dos and don'ts of commercial video production can mean the difference between a captivating masterpiece and a forgettable flop.

In this blog, we'll break down the essential guidelines that can elevate your videos from mere content to engaging narratives. From scripting and shooting to the intricacies of post-production, we'll delve into the dos that can transform your videos into impactful marketing tools. Equally, we'll steer you away from the pitfalls of the don'ts, ensuring your efforts yield the desired results.

In the vast realm of digital media, videos have become the go-to medium for communication, education, marketing, and entertainment. From eye-catching advertisements to informative tutorials, videos have an unparalleled ability to captivate audiences and effectively convey messages. However, behind every successful video is a complex process involving various video production services.

This blog is your gateway to understanding the diverse world of video production services. We'll delve into the distinct categories that shape the creation of videos, ranging from corporate videos that enhance brand identity to documentary-style storytelling that informs and inspires. By exploring these various avenues, you'll gain a comprehensive understanding of the options available and how each type of video production service plays a unique role in achieving different objectives.

Behind every visually stunning and engaging video lies a meticulous pre-production phase. This guide uncovers vital steps - from idea development and scripting to storyboarding and logistical planning. These elements are invaluable for filmmakers, businesses, and educators as they establish the groundwork for a smooth and effective video production journey. Prepare to explore the depths of video pre-production and enhance your content creation pursuits.