Top Five Things To Look For When Hiring A Video Producer And Director

Author: Henry Schneider |

Blog by Open Window Productions

As one of the fastest-growing mediums of marketing and advertising, video content is being used by entrepreneurs to reinforce their brand and market their products. If you’re looking to captivate your audience with videos, it’s fitting to enlist the services of a creative video production company that will be able to produce content that complements your needs.

Unfortunately, finding a reliable video producer and director, one that can handle the various aspects of content creation, from pre-production to editing, can be daunting. With a slew of options to choose from, it’s difficult to select one and be certain of excellent video content. To make the selection process easier, here’s a list of the top five things to look for when hiring a video producer and director.

1. Work
Look at their work. Video is complicated, you need great audio, fantastic visuals, and an excellent story. Each of these elements independently poses its own unique challenges. Therefore, you need a good producer who knows how to bring all of these elements together around your goals.

2. Reviews
Look at reviews. What are past clients saying about the company or producer? It’s one thing to make pretty pictures - but did it meet the client’s goals? Ensure to go through reviews and talk to their previous clients. 

3. Pricing
Understand the budget. Because video is complicated, budgets can be as well. If you’re on a video retainer, use plans like the Creative Content Plan that makes budgeting much easier. You should know what equipment is included in the budget and what equipment you’re paying to rent. Does the estimate provided include the needed time for pre-production, production, post-production, revisions, and final delivery? Beyond the costs of the video, will you also need to budget for props, actors, music, or other unique needs? Discuss these elements with your video producer and director. 

4. Understands your timeline
Make sure you have established a firm timeline before starting the project. The only way to make it through the complexity of a video project is by having a roadmap to follow. Also, ensure that your video producer and director understand this timeline and has the ability to stick to it.

5. Style
Finally, make sure the producer or director you are working with has experience producing content in the style you imagine for your project. You don’t want to hire an expensive film crew that’s really good at making narrative work if you’re making documentary-style content - they may be really good at what they do, but they’ll blow through your budget before completing the content you need in the way you need it.

If you’re looking for a video producer and director in Minneapolis, MN, reach out to Open Windows Production. As a leading video production company, we provide engaging and high-quality video content to clients across Minneapolis, Saint Paul, Brainerd, St. Cloud, Red Wing, Duluth, Bemidji, Rochester, Faribault MN, Eau Claire WI, Fargo ND, Madison WI, Cedar Rapids IA, Des Moines IA, and Sioux Falls, SD. 

Our team of experienced and qualified videographers leaves no stone unturned when trying to help you find solutions for your videography needs. We strive to offer premium videography and photography services including, social media marketing videos, creative content plan, testimonial video, corporate videos, photography, event and fundraising video, video editing and motion graphics, and product video. To learn more about the services we offer, please click here. To get in touch with us, please click here