How Open Window Productions Helped Create An Engaging Virtual Event

Author: Henry Schneider |

Blog by Open Window Productions

At Open Window Productions, we are a full-service video production company in Minneapolis (MN), specializing in creating high-quality content for small businesses and nonprofits.

Therefore, every project is customized to best help you achieve your goals. For organizations looking to craft their brand identity and build a loyal following, our Creative Content Plan is uniquely designed to help you build your media library with powerful video marketing content. 

However, we also enjoy problem-solving and taking on new challenges. Consequently, when the pandemic hit, we moved quickly to help various organizations stay connected with their audience.

Keep reading to learn about how we helped a client create an engaging virtual event.

The Challenge
The client had his heart set on hosting a virtual event for the first time. However, he had very little knowledge of the process and heard from others of the many problems that could negatively impact a virtual event. 

Since he had never hosted a virtual event before, he wasn’t sure what platform to use and didn’t know how to format the video to render an awe-inspiring experience for attendees. 

The brief was to design a small-scale event on a shoestring budget, but he wanted it to be very engaging, so we had to think outside the box.

The Solution
We started by helping the client select the platform (Zoom) based on the event’s specific needs. 

Next up, we got involved in the event planning meetings to provide insight on how best to facilitate the flow of the event in a virtual environment.   

We worked with our communications partner, Sparktrack Consulting, to create teaser videos to promote the event and an introductory video to welcome guests. We also created custom backgrounds for the presenters to unify the branding throughout the event. 

Finally, after two months of planning, we managed the event on the back end through Zoom. 

Consequently, with a few branded videos and the right approach, we enabled the client to achieve the desired outcome.

The Bottom Line
If you’re planning to host an engaging virtual event and need some assistance, get in contact with us today.

As the best video production company in Minneapolis, MN, we offer essential video content by getting to know our clients inside out. As a result, our team delivers customized solutions that exceed our clients’ expectations.

Our services include corporate videos, live streaming, drone videos, photography, testimonials, fundraising videos, and product shoots. 

We offer our services across Minneapolis, Saint Paul, Brainerd, St. Cloud, Red Wing, Duluth, Bemidji, Rochester, Faribault MN, Eau Claire WI, Fargo ND, Madison WI, Cedar Rapids IA, Des Moines IA, and Sioux Falls, SD.

To get started, get in touch with us by clicking here. To learn more about how Open Window Productions can help you, please click here.