In the spirit of Halloween, let's talk about something truly powerful (and not so spooky) for your organization—testimonial videos. It might surprise you, but many organizations aren’t tapping into this key content tool. A well-crafted testimonial video can build trust, boost conversions, and enhance SEO, all while offering an authentic, engaging way to connect with potential clients.

In this edition of In Focus, we dive into the world of video ads—exploring types like in-stream, out-stream, and influencer ads. Discover how Open Window Productions created standout campaigns for Goodwill and Hang Time Board Shop, plus tips to make your video ads truly shine!

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount to business success. As we step into 2024, leveraging the power of YouTube for business growth is no longer an option but a necessity. With the ever-increasing demand for engaging content, video marketing has emerged as a game-changer. In this comprehensive guide, we will delve into the strategies and insights that will help your business thrive on YouTube in the coming year.
 

Open Window Productions LLC is proud to announce that we’ve recently been hailed as a Clutch 2022 Leader! During their annual awards cycle, our team was spotlighted as one of the highest-ranking video production companies from Minnesota this 2022!

In today’s technology-rich world, anyone with a smartphone or camera can make videos. However, if you want your brand to stand out among your potential clients, you have to use the best video content. Fortunately, you can achieve that by hiring the right professionals.

When it comes to marketing content, video always sells! However, oftentimes potential clients have no clue where to start. Smartphone cameras, relatives with DSLRs, or college kids looking for experience cloud the market with subpar content and shady client experiences. While professional video production can seem like a hefty expense for your business, the return is often greater than the investment.

This week was short due to the holiday. We had a weekly staff meeting which is always fun because I like hearing what everyone is currently working on and what will be going on this week. We also talked about data management and how important it is to keep everything consistent and running smoothly. Henry told me that data management is a hard thing to master, and few people keep up with it at a professional level, so I’m glad to be getting some experience with it now. Another cool thing I learned this week was how to set up…

This week has been pretty laid back since I’ve been in the studio all week working on edits for Proficient Construction and NMC. However, I did take my first crack at Adobe After Effects, which was confusing and fun. I’ve never used After Effects before so I was pretty lost navigating the software. I definitely still have a lot to learn. It’s extremely different from Premiere Pro and all of the nested layers can be hard to keep track of, which I think is what I’ve been struggling most with. I’ve learned that the “hide layer” button is very much…

As video continues to dominate all media platforms, it’s essential to get on board with the trend and leverage it for marketing and publicity. Currently, with the right kind of video content, you can enhance your business significantly. However, you need a professional to help you with this, as they have the expertise and tools to produce stunning video content.

Original Article Source Credits:   Business 2 Community , https://www.business2community.com/

Article Written By:  Osama Khabab

Original Article Posted on:  July 2, 2020

Link to Original Article:  https://www.business2community.com/video-marketing/social-media-video-marketing-trends-2020-new-survey-02324144

Original Article Source Credits:   Business.com , https://www.business.com/

Article Written By:  Joshua Stowers

Original Article Posted on:  Jul 23, 2020

Link to Original Article:  https://www.business.com/articles/video-content-marketing-for-business/

Original Article Source Credits:   Single Grain , https://www.singlegrain.com/

Article Written By:  CJ HAUGHEY

Original Article Posted on:  May 2020

Link to Original Article:  https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-viewers-love/

Original Article Source Credits:   Business.com , https://www.business.com/

Article Written By:  Victor G. Snyder

Original Article Posted on:  Aug 11, 2020

Link to Original Article:  https://www.business.com/articles/social-media-patterns-during-the-pandemic/

Original Article Source Credits:InfluencerMarketingHub , https://influencermarketinghub.com/

Article Written By: NA

Original Article Posted on: June 30th, 2020

Link to Original Article:  https://influencermarketinghub.com/video-marketing-statistics/

Original Article Source Credits: Epipheo , https://epipheo.com/

Article Written By: Epipheo 

Original Article Posted on: NA

Link to Original Article:  https://epipheo.com/learn/59-video-marketing-stats-you-need-to-know-in-2020/

Original Article Source Credits: SearchEngineJournal , https://www.searchenginejournal.com/

Article Written By: Lisa Buyer

Original Article Posted on: May 8, 2020

Link to Original Article:  https://www.searchenginejournal.com/video-marketing-strategy-tips/351958/#close

Original Article Source Credits: TechFunnel , https://www.techfunnel.com/

Article Written By : Danni White 

Original Article Posted on : June 25, 2020

Link to Original Article:  https://www.techfunnel.com/martech/what-is-video-marketing/

Original Article Source Credits: SocialMediaToday , https://www.socialmediatoday.com/

Article Written By : Mark Walker-Ford

Original Article Posted on : June 21, 2020

Link to Original Article:  https://www.socialmediatoday.com/news/the-importance-of-video-marketing-in-ecommerce-27-stats-you-need-to-know/580216/

Original Article Source Credits: Hubspot , https://www.hubspot.com/

Article Written By : NA

Original Article Posted on : NA

Link to Original Article:  https://www.hubspot.com/marketing-statistics

Original Article Source Credits: Smart insights , https://www.smartinsights.com/

Article Written By : Dave Chaffey 

Original Article Posted on : 11 Feb, 2020

Link to Original Article:  https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/